Affilired -
Tel: +34 971 908 803

Affiliate marketing is enriched and enhanced by the quantity and diversity of its publishers.

In a previous post, we highlighted the most common types of publishers within the tourism sector and with whom Affilired collaborates.

In this post, we will be taking a look at the best-selling publishers in the European market within each affiliate category.

Cashback / Reward Publishers:

Topcashback

Founded in 2005 in the United Kingdom, it has since grown to become the leading cashback platform within Europe.

Interesting Facts:

  1. 9 million registered members.
  2. 960 transactions per hour through its platform.
  3. 8 million monthly visits.
  4. Registration is free via email, helping them to rapidly increase their user base.

Why we like it:
Simply, the ever-increasing size of Topcashback’s user base means that those advertisers selected to appear in their newsletter are given the opportunity to impact millions of people.

Quidco publisher

Is the second-largest cashback site in the United Kingdom, carrying a huge variety of offers and is highly rated by its users. The brand is well-recognized thanks to its online campaigns aimed at attracting large audiences.

Interesting Facts:

  1. Approximately 7 million registered members.
  2. 4 million monthly visits.
  3. An average of 11.7 million transactions per year on its platform, representing 1% of all online sales in the United Kingdom.
  4. Users are offered the option of either free registration or paying a fee and becoming one of their premium members.

Why we like it:

35% of the income generated by Quidco derives solely from the travel industry, exceeding Quidco´s popular retail sales by 16%; figures that cannot be ignored by advertisers in the tourist sector.

iGraal publisher

iGraal is the primary French Cashback site, recently gaining in popularity, it aims to democratize the cashback concept in France; making it accessible to anyone and everyone.

Interesting Facts:

  1. 4.8 million registered members.
  2. Makes an average of 350.000 monthly sales.
  3. 380 million Euros generated by its 1.700 advertisers over the last year; a 20% increase from 2018.
  4. It is rapidly expanding into the German market.

Why we like it:

iGraal differs from the rest of Cashback sites, they employ a playful approach to their platform which encourages users via reward badges to complete actions such as leaving brand reviews, shopping or completing their profile… This dynamism has generated a strong and loyal following amongst its user base towards both the platform and its promoted brands.

Offer / Voucher codes Publishers:

Global Saving Group

A global digital commerce platform created in 2012, it has more than 100 portals, some of them enjoying worldwide popularity such as www.cuponation.com.

Cuponation publisher

Interesting Facts:

  1. Has a presence in more than 20 markets, especially strong in Spain, France, Germany and the United Kingdom.
  2. Works with 80% of the world’s most popular advertisers.
  3. 1.5 million Euros of worldwide average monthly sales.
  4. 18.5 million transactions per year.

Why we like it:

In addition to its renowned websites, it also offers a network of white label coupons for it’s market’s key newspapers: El País and Abcen in Spain, The Daily Mail in England, Le Monde and L’Express in France and Spiegel Online in Germany.

We bravo discounts

Webravo specializes in collecting discount codes for the main international brands within various sectors.

Interesting Facts:

  • Present in 6 countries: Italy, the United Kingdom, Germany, France, Spain and the United States.
  • It is especially strong in France and Germany.
  • 800.000 monthly visits.
  • The conversion ratio is 11%.

Why we like it:

One thing worth highlighting about Webravo, its Account Managers are particularly quick to answer any concerns and are flexible when it comes to creating visibility proposals tailored to your brand.

Groupon Publisher

A well-known marketplace in the United States, United Kingdom, France, Germany, Italy, Spain, Poland, Holland and Australia.

Interesting Facts:

  1. 45 million active users worldwide and more than 1 million advertisers.
  2. Receives 3 million monthly visits.
  3. 10 million newsletter subscribers globally, 3.5 million from the Spanish market.
  4. In Spain alone, it generates 10 million Euros of revenue per year for its advertisers.

Why we like it:

This platform is popular for its “deals” or “shopping” sections, but its coupons section also boasts extremely high traffic. Groupon’s popularity ensures promoted advertisers enjoy fantastic visibility.

Content / Review Publishers:

Holiday Guru publisher

A German platform promoting offers and content related to the tourism sector, it has recently expanded into several European countries, as well as Brazil. However, at Affilired we only work with Holiday Guru within the Spanish market.

Interesting Facts:

  1. 19.400 subscribers in your newsletter.
  2. 800.000 monthly sessions.
  3. 700.000 Facebook fans.

Why we like it:

It has a WhatsApp alert system that generates brilliant results, allowing for fluid communication about their latest offers to its users. They also publish their offers in high-quality attention-grabbing web posts.

Content publisher

A popular UK content blog that promotes brands, they focus on loyalty schemes such as “Avios” or “Miles”. It is the most read website by frequent travellers based in the UK.

Interesting Facts:

  1. 635.000 monthly visits.
  2. In the top 500 of the most visited travel websites in the United Kingdom.
  3. 14.520 newsletter subscribers and 35.000 followers on social networks.

Why we like it:
It is aimed at a “business” audience who travel frequently and use loyalty and rewards programs. These are a very loyal user group who usually spend more than the average and fly more often.

Weather to travel publisher

A blog specializing in travel and tourism, in addition to offering guides and the best tips, it also publishes the latest offers and discounts.

Interesting Facts:

  1. 126.000 monthly visits.
  2. Specializes in the UK market.
  3. Promotes the most popular destinations for this market.

Why we like it:

It does not focus solely on publishing discounts, but also offers additional information, articles and tips … their quality content is tailored to the tourism marketplace, making it a good platform for brands that want to penetrate the market in the United Kingdom.

Unsure about what remarketing is and how it works? Then we suggest you take a look at our previous post in which we explain the differences between Remarketing and Prospecting.

In simple terms, Remarketing, when applied to the hotel industry, allows your company to reach those users who have previously interacted with your website and re-engage them to return and turn your website visitors into customers.

Why is it useful? Well, let’s suppose that out of all the users who enter your website, 95% leave without booking, which means only 5% of those visiting end up staying at your hotel! Well, with Remarketing we can rethink these numbers and boost your sales figures, but before you set up a remarketing campaign, we recommend you to read this post to consider the different types of remarketing available.

Types of remarketing:

Remarketing actions can be carried out via different channels: from Email Remarketing to remarketing campaigns in Google Ads or on Social Media Platforms.

In this post, we will be focusing on Google, as it offers the most options when it comes to implementing a Remarketing strategy.

  • Remarketing Display or Standard Remarketing:

    is the most commonly used type. It works by impacting those users who have already visited your hotel’s website by showing them ads of your hotel, while they are browsing other websites within the Google Display Network.

  • Dynamic Remarketing:

    displays personalized dynamic ads of the products that your user has viewed on your website, such as specific rooms or exclusive services. However, for this type of remarketing, you need to first upload all your products or services to the ad feed in the Google Merchant Centre.

This is the most valuable step that you can make to impact those users who remain just one step away from making a reservation.

  • Remarketing Search Network:

    this type of remarketing does not use banners, instead you can customize text ads that appear to your visitors, when searching on Google Search Engine. However, for this type of Remarketing campaigns the bids are usually high.

For example, if a user abandons your website to return to their search engine and within your selection of keywords you have included the keyword “ urban hotels ” and the user writes these words in the search bar, your text ad will then appear and hopefully redirect them back to your page.

  • Remarketing Video:

    this type of remarketing differs from the rest in that the user doesn’t need to have visited your website as it will target visitors who have previously seen a video on your YouTube channel. The ads can appear on the channel itself, on other websites and apps.

You can focus on one type of Remarketing or use a mix, but the most important task for any Remarketing Campaign is the creation of lists. Remarketing lists are segmented user groups based on the user’s behaviour.

To optimize your campaigns to the fullest it is recommended you create several user lists. For example, you can create one list of users who have visited your website and only browsed for X time, another one for users who have visited certain pages that you are interested in promoting or another containing those who abandoned their shopping cart at the last minute.

Remember when creating campaigns, the traffic you have is of vital importance, for example, to configure a Search Remarketing Campaign, your user group list needs to contain the behaviour patterns of at least 1.000 users, while launching a Remarketing campaign in the mentioned display network your audience list only needs to contain 100 users.

Useful tips to optimize your Remarketing campaign:

  • Exclude users who have already converted from your lists.
  • Limit the campaign to avoid repeatedly impacting the same person. It is best to determine the frequency with which each user can be impacted per day, as well as indicating the campaign end date.
  • Adapt the campaigns to the different audience lists you have created. A campaign will be different when targeting users who have seen your website to those who have already been close to converting.
  • Create ad variants in the same campaign and perform A / B tests to compare relative performance.

In short, Remarketing is a great opportunity for the tourism sector, a one you should not miss out on. Your investment is aimed at those users who have shown interest in your hotel, so the probability of conversion is multiplied and as a result, your ROI improves.

This post is just a basic outline to introduce you to the world of Remarketing. But to be honest, the options offered by Google Ads to create and optimize your campaigns are virtually endless. However, it has to be said, that if you are not familiar with Google’s platform, it can give you a bit of a headache and is more complex than expected, plus it can take a lot of time to set up, which could be otherwise spent doing other valuable tasks. So, if you are unsure about using Google ads then use a professional, one who is guaranteed to make your job much easier!

Hey Publisher! Say hello to this month’s unique and very attractive POM: Original Group!

Why did we choose Original Group to be this October’s POM?

Original Group is a Mexican chain with more than 35 years of experience in the hotel and cruise industry. It owns 3 exclusive resorts located in Cancun and Riviera Maya and offers one of a kind cruises in the best destinations worldwide.

Their uniqueness lies in the exclusive and distinct concept that they have created: Adults Only. The Original Group are specialists in offering memorable experiences generating the perfect atmosphere to enjoy a carefree and luxurious holiday!

What else makes Original Group the best candidate for October’s POM?

  • 10% commission on each validated sale, which can increase during specific periods.
  • The average basket is 2,621€!
  • High demand all year round.
  • No direct competition due to its unique concept, nobody else offers the same travel programs.
  • Its main markets are Mexico, the United States and Canada.
  • A constant update of promo codes and commissionable products.
  • Compared with last year, their sales have grown by 91% and revenue has increased by 83%.

This program ROCKS!

What does Original Group have to say to the publishers?

We started collaborating with Affilired, 5 years ago, we are really happy with the results we have achieved.
They constantly support us with different campaigns ideas to generate sales through our direct channel. The tools offered by their platform are very useful during our decision-making process; which campaigns to activate or which markets to target. Thanks to our Account Manager, Laura Buades, and her constant search for improvement, we have generated significant last-minute sales.
It is a commercial relationship that has benefited us greatly, we are constantly learning from each other.

Bertín Cortez, Affiliate Manager.

In the increasingly important world of Programmatic Advertising, the use of the terms of remarketing, retargeting and prospecting can often generate confusion. This is especially true of the first two, since they are alike, but yet not the same. If you are unsure about using any of these concepts, then don’t worry, this post is designed to explain, in the simplest way possible, what they do, and how they work.

Both remarketing, retargeting and prospecting are used in online marketing to achieve more conversions, they are based upon analysing user behaviour.

Before explaining each one, it is important to emphasize that between remarketing and retargeting there is hardly any difference, basically remarketing covers a wider field than retargeting, since it also includes the different channels in the offline world. Therefore, since we are only concerned with the digital context, we will focus only on retargeting in this post.

What is retargeting?

Without going into technicalities, retargeting is a technique that is used to show ads to those users who have previously visited your website but have moved on without completing the desired action (i.e. sale, lead, download, etc.) the intention is to recapture them and hopefully get them to finally complete the desired action, creating a conversion.

How does it work?

When the user visits your website, a cookie is inserted in his browser. This cookie provides information about the pages and products or services that the user has visited. Thus, after leaving your website, users can be impacted with ads that show the products or services they were interested in while browsing other websites that accept third-party marketing campaigns.

retargeting

The main objective of retargeting is to improve the conversion ratio through the impact of ads that make the user reconsider their option to the purchase.

It may give the impression that this technique can be somewhat intrusive, but users are very well protected thanks to recent laws regulating these types of campaigns, such as the famous GDPR applicable in Europe.

Benefits:

  • Recaptures lost traffic.
  • Increases the CTR and the conversion ratio, as the user already knows your brand and has already shown an interest in your product or service.
  • Increases ROI.

What is prospecting?

The technique used to search and detect potential customers (called audiences) impacting them with ads that could be of interest to them, it does not require any previous contact with your website.

How does it work?

The key to prospecting is generating audiences, the aim is to impact those users who could possibly be interested in your products or services, different strategies are often used to do this:

  • Contextual Advertising: here your ads appear on those sites with themes related to a group of keywords that you have prepared earlier.
  • Lookalike or similar audiences: this finds new users who are related to your target audience and therefore, have greater conversion potential. You will have to evaluate further if what you are looking for is greater affinity or greater reach.
  • 2nd and 3rd Party Data: users are sought by selecting only those who have previously shown interest or an intention to purchase the services/products you offer.

Example: the audience with an interest in the Caribbean, would be considered as potential users by hotel chains with properties in that destination.

Benefits:

  • Identufy and Capture new potential customers.
  • Increase Brand Awareness.
  • Increase of traffic on your website.

In summary, retargeting or remarketing shows ads to those users who have already had previous contact with your website in order to recapture them, while prospecting shows ads to segmented audiences, who meet a set of requirements you have previously defined, but who have had no previous contact with your website.

When to do retargeting and when to prospect?

We are at a time when the competition is continually increasing, users are becoming less “loyal” to brands. Therefore, it is imperative you plan prospecting campaigns that achieve constant interaction with potential customers with your brand, ideally, you should do this without neglecting your existing retargeting strategies. A combined strategy of prospecting and retargeting is crucial to a successful campaign.

Adriana Arena, Managing Director of Denomatic.

Website realizado por: Weyketing.com

Skip to content