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The use of Promo Codes is set to increase by 68,4% by 2022!

Promo codes, also known as voucher codes and promotional codes are, as we mentioned in our previous post “The promotional code, the greatest sales partner a brand can have” a natural progression in the move to shopping online. What used to be known as “ cut out coupons”, printed in newspapers and magazines for consumers to cut out and use in the shop, are today simply alphanumeric codes inserted into the online shopping process.

promocodes-como-influyen-proceso-de-compra-affilired

Their use has become prolific, a recent report by Valassis shows that during 2019 nearly 90% of consumers used some type of discount coupon whilst shopping online, their widespread use has thrust Promo codes into a privileged position, a prominence which brands need to exploit.

Promo codes have shown themselves in recent years to be a formidable tool in helping sales grow in every type of business:

  • Helping to reactivate dormant clients and make existing ones more loyal to the brand.
  • Capturing new clients who without that all-important attractive discount would probably have never purchased from you.

Nevertheless, many brands continue to see promo codes as having a negative overall effect claiming that they devalue a brand, cannibalize sales or that they drive profit margins downwards. So, to contrast these arguments, we have compiled some statistical data from a number of different studies carried out in the last year. These datapoints analyse how promo codes influence the customer’s journey. Using this data, brands can begin to understand how the market has become driven by the demands of the ever increasingly empowered consumers and have some insight into its future.

89% of users say that by using coupons they have saved a lot of money.
Source: Valassis

86% of consumers claim they are influenced by promo codes before deciding which brand to buy either in terms of products they have already tried or new products.
Source: Valassis

The use of promo codes is set to increase by 68,4% by 2022.
Source: eMarketer

Worldwide, the mobile coupon industry will grow by 56.5% by 2025.
Source Orian Research.

32% of consumers prefer to receive their coupons on their mobile.
Source: Valassis

92% of users look for a good discount, even when they are not intending to buy.
Source: Hawk Incentives

83% of consumers say that coupons have changed their buying behaviour.
Source: Inmar

68% of consumers argue that promo codes promote brand image and brand loyalty
Source: Ready Cloud

50% of users that receive promo codes from a brand are more willing to visit the brand´s website.
Source: Ready Cloud

It is clear from the above data that the motivation for consumer’s purchase is influenced by promo codes, therefore, the question you need to be asking is not whether to use coupons or not, but how to use them strategically so they can help grow your business. However, it is equally important to understand exactly how they can work effectively with the different platforms you use in order to generate both value and volume. Achieving that goal that is not always as easy as it sounds, we would advise you to seek information from experts in the sector, those who can help you make the most out of promo codes.

Hi Publisher! Meet November’s POM!

Why did we select Azuline Hotels as the Program of the month?

Azuline Hotels is a popular Balearic Hotel chain with more than 20 years’ experience in the tourism sector, with 15 all-inclusive properties located in the magical islands of Ibiza, Mallorca and Menorca.
This hotel chain hosts a wide range of activities to suit all ages and holiday styles such as golf, cycling tourism, children’s animation, cultural experiences… and what’s more, some of their Ibizan hotels are pet-friendly.

What else makes Azuline Hotels the best candidate for November’s POM?

  • 6% commission on each validated sale, not bad as its average basket is around 600€.
  • They specialize in family and friends and couple holidays, plus in some of their hotel’s pets are allowed.
  • This program is in high demand throughout the whole year.
  • A proactive merchant with great offers and materials.
  • If your users are mainly from the United Kingdom and Spain, this is definitely the program is for you, these are their major markets.

What does Azuline Hotels have to say to the publishers?

For our brand, Affilired is a partner that contributes to the growth of our brand awareness, directly benefiting our link building strategy.
Lucas Escudero, e-commerce.

With Black Friday fast approaching, every sector is watching their markets closely to try and predict what will happen this season.

The unstoppable growth of this phenomenon means that expectations are always high, but a few uncertainties still remain, Black Friday doesn’t perform as strongly in all countries, nor do all sectors benefit the same way.

Faced with these uncertainties, it is interesting to take a closer look at the data made available by Google Trends and what it reveals about Black Friday within the travel sector. At Affilired, we searched the term “Black Friday” segmented by the travel category, this is what we extracted:

  1. The country with the highest number of searches for “Black Friday” worldwide last year was Spain.Google trends

  2.  “Flights Black Friday”, “Black Friday Deals”, and “Black Friday Hotel” were among the 5 most popular search terms internationally, during the last year.Google Trends 3

  3. Over the last 5 years, the number of searches for “Black Friday” has continually been increasing. According to the figures we extracted, Spain is the country with the highest number of “Black Friday” related searches. Google Trends 2
  4. The Spanish regions that have shown the greatest interest in Black Friday travel offers during the last 12 months were: The Canary Islands, Ceuta, Melilla, Baleares and Madrid.Google Trends 4
  5. In Spain, the top 5 most popular searches on Google during the last 12 months were “Vuelos Black Friday”, “Viajes Black Friday” and “Black Friday Hoteles”.Google Trends 5

* Throughout the process of extracting the data for the above report, the search term “Black Friday” and the category “travel” remained unchanged. However, the dates were varied between searching for: “during the last year” or “in the previous 5 years” and similarly, the location was varied between “Worldwide” or “within Spain”.

Black Friday is coming. Here are 3 steps to help you get ready!

Nearly everyone loves a bargain, and even more so as the build-up to the Christmas season approaches.
The excitement of grabbing a bargain has made Black Friday the global phenomenon it is today and thus presenting a great opportunity for your Brands.

As an advertiser, taking full advantage of this phenomenon is not only an opportunity but also a challenge. So, for that very reason, we are going to offer you a series of tips and tricks aimed at helping you make the most from your affiliate campaigns during these all-important dates.

Black Friday 2019 starts 29th November and, as it has become customary, lasts until the 2nd December, where it joins forces with Cyber Monday. Some advertisers even extend their campaigns beyond these dates, sometimes for a week or more, hoping to maximise their sales.

Whether your campaign lasts 3, 7 or 15 days you need to take the following steps into account.

Useful tips to optimize your affiliate campaigns for Black Friday 2019.

Start by planning. Divide your campaign into 3 phases and get yourself organized.

1. Before Black Friday:

Launching a last-minute offer can get you more sales than normal but it won’t have any effect on your conversion rate. Ideally, you need to plan ahead.

  • Prepare everything

The best preparation you can do is to have all the offers and discounts ready at least a month beforehand, so that the agency who manages your campaign, or the networks with whom you collaborate, can distribute your offers amongst their publishers at the right time. This is probably something you’re used to doing all year round, but since we’re talking about these really special dates, give your campaign a twist. Offer above and beyond what you normally offer the rest of the year, create something that is genuinely unique. How to do this?

Spread your wings: dare to go one step further than last year. Set your budget and try something new, for example, visibility packets offered by publishers can make your offers stand out above the rest.
There is a great diversity of proposals, choose one that suits your needs and budget, then run with it and hopefully you will see some very good results.

Be ingenious and aggressive: reach all your potential customers through all the possible channels within your grasp. Don’t limit yourself to just offers and discounts, for example, complement these actions with powerful display campaigns. To do this, it is essential that your banner designs are novel and attractive, that way the uniqueness of your offer is highlighted.

Create a sense of urgency: the feeling of immediacy is very powerful, so you should make it clear when your campaign ends. Countdowns tend to work really well, especially when the user is really interested, they won’t wait until another day to buy it.

Competitive discounts: in our experience, the offers that work best are those that offer at least a 20% discount. Make the wait for Black Friday worth it, if not you will be sending your potential customers right into the hands of your competitors.

Special incentives: what really motivates the publishers to promote a program, with all their might, is on the one hand, the product or service will have a good conversion rate amongst its users and on the other hand if this happens, the publishers seeing their work valued through more beneficial incentives.
Budget permitting, don’t skimp on those publishers that can make a difference, apart from doing an excellent job during this crucial period, they will continue to promote your program/s the rest of the year.

These seem small yet insignificant details however, they can help to increase your ROI.

  • Optimize your web

During these special dates, you will receive a large increase in concentrated traffic. So, make sure that the user’s experience is a good one, so even if they don’t buy, they will return again at some point. Take a good look at the following:

Speed: if your webpage takes more than 3 seconds to load, it is under-optimized. Do a test and if you don’t pass, then do everything necessary to reduce that all-important loading time.

Usability: check all the pages load correctly and are functioning as they should, do the same with the forms and the shopping cart. Don’t wait until the launch of a campaign to find out something isn’t working properly.

Design: the key here is visual coherence between the distinct platforms, this generates greater user confidence. Therefore, adapting the home or “landing page” in which your potential clients will be first introduced to the campaign is a “must”.

2. During Black Friday:

In this phase, you have two options: wait quietly to get results or continue being proactive to get the most out of your affiliation campaign.

  • Promote your campaign

Do not neglect social networks and do use your existing database to send out newsletters. These are both good channels to build up the hype surrounding your campaign and communicate to your followers or subscribers that you have special offers for them, this will guarantee more and more of them will click on your offer.

3. After Black Friday:

  • Analysis

It is essential to analyse the results of your campaign; this will help verify the effectiveness of all your work and how your investment performed. If everything went as expected, you will detect a large volume of traffic and sales during the days that the campaign has been active.
In addition, you will obtain other valuable data to help steer your next marketing actions, such as: which devices have been the most used, in which countries or cities you have sold the most or which pages generated the most interest.

  • Draw conclusions

Thanks to this wealth of information, you can draw your own conclusions and above all learn from both the positives and the negatives of your campaign. One thing is for certain, all the data collected will prove to be invaluable with your future decision making.

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