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In the increasingly important world of Programmatic Advertising, the use of the terms of remarketing, retargeting and prospecting can often generate confusion. This is especially true of the first two, since they are alike, but yet not the same. If you are unsure about using any of these concepts, then don’t worry, this post is...
Read MoreBroadly speaking, Artificial Intelligence (AI) is the simulation of human behaviour by machines.
Read MoreThe publishers are essential to the affiliate marketing ecosystem. They are the ones that promote your program among their thousands of users.
Read MoreAffiliate performance marketing agencies facilitate, simplify and optimize the work of advertisers. As we discussed in our previous Affiliate networks post if as an advertiser, your main objective is to increase sales or direct bookings on your website by promoting a product or service, then, Affiliate marketing is a highly effective digital marketing strategy. You...
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