2017-06-12
The Promotional code: The greatest sales partner a brand can have
It is the consumer´s nature to look for the cheapest price or the so-called “bargains”, One only has to think back to the times when everyone would wait...
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2016-10-03
Multi attribution in e-Commerce
Multi attribution, the big challenge for e-commerce. One of the most complex tasks facing an e-commerce professional is the development a complete attribution model capable of measuring and optimizing conversions. Many of us have invested considerable amount of time and money in the pursuit of finding the most effective way of measuring the contributions of...
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2016-06-06
How to transform your affiliates into Brand Advocates
What we need to remember is that affiliate marketing is based upon a relationship where everyone is a winner: the advertiser as well as the affiliate.
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2016-06-01
The importance of the Agency in Performance Marketing
Launching a Performance Marketing Campaign is hard working and expensive when the advertiser...
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