2019-10-16

Unsure about what remarketing is and how it works? Then we suggest you take a look at our previous post in which we explain the differences between Remarketing and Prospecting. In simple terms, Remarketing, when applied to the hotel industry, allows your company to reach those users who have previously interacted with your website and...

2019-10-15

Hey Publisher! Say hello to this month’s unique and very attractive POM: Original Group! Why did we choose Original Group to be this October’s POM? Original Group is a Mexican chain with more than 35 years of experience in the hotel and cruise industry. It owns 3 exclusive resorts located in Cancun and Riviera Maya...

2019-09-11

In the increasingly important world of Programmatic Advertising, the use of the terms of remarketing, retargeting and prospecting can often generate confusion. This is especially true of the first two, since they are alike, but yet not the same. If you are unsure about using any of these concepts, then don’t worry, this post is...