2020-10-05

This year everything is different. Get ready for the impact of the new normal on Black Friday and Cyber Monday. Black Friday and COVID-19 The pandemic has definitely changed the consumer behaviour and the way they shop. It is obvious that the online purchase trend is sharply increasing as shown by the e-commerce figures during...

2020-08-04

Here’s a Glossary with 20 basic terms of Online Attribution Seems like when talking about online marketing nowadays its all about Attribution. You’ve probably come across hundreds of articles referring to the importance of Attribution already or maybe your meetings with your eCommerce department are now focused on this concept and other technical terms related...

2020-03-12

We outline some marketing tips to reduce the repercussion of coronavirus on your online sales. As the Covid-19 has been expanding around the world, sectors such as tourism have seen how the demand for its services has come to a halt. When this happens, brands tend to react by taking hasty and often panicky measures....