Black Friday has become a worldwide phenomenon. On the fourth Friday of every November, right after Thanksgiving, you cannot miss this ever so important event in marketing and sales.
Read MoreThe increase in new technologies has resulted in an entirely new advertising landscape.
Read MoreThis year everything is different. Get ready for the impact of the new normal on Black Friday and Cyber Monday. Black Friday and COVID-19 The pandemic has definitely changed the consumer behaviour and the way they shop. It is obvious that the online purchase trend is sharply increasing as shown by the e-commerce figures during...
Read MoreHere’s a Glossary with 20 basic terms of Online Attribution Seems like when talking about online marketing nowadays its all about Attribution. You’ve probably come across hundreds of articles referring to the importance of Attribution already or maybe your meetings with your eCommerce department are now focused on this concept and other technical terms related...
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