If anyone can explain in a clear, simple way and with universal examples what is Performance Marketing, how to improve the online visibility of a brand, what are the most “cool” promotional tools at the moment, how to improve the usability of a website or what is trending in the online tourism sector it is, without doubt, Enrique Fernández.
As Sales Director at AffiliRed, we could say that he has more titles than the Queen of England, as he is at the forefront of the European, African, CIS, North America, South America regions… His southern Spanish charm combined with a voracious appetite for learning makes “Kike” a very special person. So, it’s on with the “almost” last “who is…” of 2017!

• Kike, to cut straight to the point. If you could have one super-power, what would it be and why?

So, I’d like to be able to teleport so I could visit different sites each week, travel ecologically and save time waiting in airports… The only small problem with teleporting is that in case of an accident my head could end up one place and my body another.

• If you had the chance to go to drink a beer with a famous celeb, who would it be and why?

I am not a fan of any celebrity, so I would definitely go drinking with AffiliRed’s Marketing Director, Ana Carmona. She is the perfect person to go out drinking with, as she likes a few drinks, her conversation is scintillating and perhaps we would end the night singing “highway to hell” on the karaoke.

• Can you come up with a slogan or mantra that you would like to apply to your life.

I like “Don’t be evil”, but I think that´s already taken… So, another one would be “Live in balance”, since it’s important to maintain the balance between our different lives, professional, personal, family. And of course, balance in the business world is also important.

•  What secret talent do you have and one that most people are unaware of?

“I see dead people”…and if you want to know something really special, for quite a few years I have done Capoeira, which is Brazilian martial art that combines elements of dance, acrobatics and music. I also write short stories and I’ve won a prize.

• What is the strangest item you have ever been given?

A few years ago, for my birthday my friends gave me a roll of toilet paper whilst singing a song. And of course, that song was “Roll with it”.