Booking.com removes price parity clauses as of 1 July 2024

From 1 July 2024 Booking.com has removed price parity clauses from its contracts. These price parity clauses obliged hotels to offer the same prices and conditions on Booking.com as on any other distribution channel, including their own websites. This limited the ability of hotels to compete with exclusive prices and offers in their direct channels.

Booking.com’s recent removal of this clause is in response to the EU’s Digital Markets Act (DMA), which seeks to ensure fairer and more competitive practices by large digital platforms. For hoteliers, this is an exceptional opportunity to optimise their pricing strategies and increase their profitability.

What does the elimination of price parity clauses imply?

With the elimination of these clauses, hoteliers are now free to:

• Set more competitive prices: Offer lower rates or special promotions on their own websites without worrying about restrictions imposed by Booking.com.
• Incentivise direct bookings: Attract customers directly to their website with exclusive offers and promotional codes, improving profitability and loyalty.
• Personalise the customer experience: Use customer data collected through direct bookings to deliver a more personalised and satisfying experience.

How can Affilired help you take advantage of this opportunity?

At Affilired, we are ready to help you maximise the benefits of this regulatory change. With our performance based marketing solutions, you can:

• Optimise Your Direct Channels with Affiliate Marketing: Attract potential clients by leveraging a network of affiliates who will promote your best offers and brand. Provide exclusive offers, attractive promotional codes, or engaging content, and our affiliates will work to amplify your reach and drive traffic to your website.
• Improve Profitability: With Affilired, you only pay a competitive commission on confirmed bookings at customer check-out. This ensures your investment is both efficient and productive, allowing you to maximise your return on investment.
• Boost Your Visibility: By partnering with Affilired, you gain access to thousands of active affiliates that will apply top digital marketing techniques to increase your online presence and  ensure that your brand stands out in a crowded market.

Contact us!  Don’t miss this unique opportunity to optimise your Affiliate Marketing campaigns with Affilired.